HELLO!  |  my name is José Luis Soto


I am a creative guy with a big passion about design, I have more than 12 years of experience as a graphic designer.


I design logos, brochures, advertisement and editorial layout, websites, illustrations, flyers or anything in between. I provide photography and photo retouching services as well.


I have received various recognitions at national level and I have collaborated with many clients from around the world.


I am available for freelance, collaborations, part-time or full-time job.


I am creative enough to be in compliance with your organization or vendors requirements without sacrificing profits or deadlines.


I put all my passion, creativity and experience to innovate and integrate visual communication to each individual project.


If you have any questions send me an email to sjl_3@yahoo.com


Thank you for visiting my website.



  • accomplishments

    Second place for Outstanding Front Page Design at the 2003 NAHP.


    Honorable mention for Outstanding Sports Section at the 2002 NAHP.


    Award of excellence for Front Page Design at the 23rd Edition of “The Best of Newspaper Design” in 2001 organized every year by the Society for News Design, Inc.


    Award as the Most Outstanding Student in the occupational area of Commercial Graphics and Design at the Technical Institute of Camden County in 1999.


    Award for Outstanding Academic Achievement at Camden County College in 1997.

  • skills

    Proficient in Mac and Windows platforms: Adobe CS6, Photoshop, Illustrator, InDesign, Dreamweaver, Muse, Page Maker, Acrobat, Image Ready, QuarkXpress, Front Page, Microsoft Word, Power Point, Fetch, Flight Check, Ad Tracker, Extensis Suitcase.


    Many workshops on design, print and computer technology.


    Working knowledge of the printing industry.


    Five years of management experience.


    Fluent in Spanish and English.

  •        experience

    •    Freelance

      January 2011 – Present

      Direct, develop and implement creative and conceptual design for various projects.

    •    The Daily Journal - Vineland, NJ (Gannett)

      Art Director  |  May 2008 - November 2010

      Maintained creative direction and design of special sections and the Spanish publication.


      Redesigned the entire publication to  integrate visual communication to maximize the message and emotional experience of the audience.


      Worked along side the editorial and photography department to produce unique visual stories for editorial pages.

    •    Courier-Post - Cherry Hill, NJ (Gannett)

      Senior Graphic Designer

      August 2004 - July 2007

      Provided creative direction, design and execution in print of various sections and special supplements.


      Participated in, performed and coordinated various other special projects, as requested.


      Sought out, explore and adopt new/unique creative solutions and techniques.


      Managed all aspects of pre-press production of the pages from concept to final output.

    •    Al Día Newspaper Philadelphia, PA

      Senior Graphic Designer & Sports Editor

      March 1999 - December 2004

      Developed, produced and edited design concepts, page layouts and editorial content for the sports section, special supplements and higher-end events


      Supervised color correction and retouching of illustrative material.


      Designed marketing, promotional and advertisement materials for potential and existing clients.


      Ordered new hardware, software, printers including the upgrading and installation process.